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Serena began her dancing career in New York City, and has danced Ballroom, and Latin Club dance for over 15 years. Her first dance company began in 2007 when she created Deseo Dance Company, an exclusive women's styling company representing the United States worldwide. This school created a learning environment that enabled women to express their passion, power, and confidence to the level of their desire. Simultaneously, Serena competed in some of the most prestigious competitions, including the ESPN World Salsa Championships, World Latin Dance Cup, World Salsa Summit, World Salsa Open, World Mayan Bachata Championships, and the Australian Latin Open.

Serena then moved to Sydney, Australia and professionally partnered with famous Aussie ‘Dancing With The Stars’ pro, Csaba Szirmai. As the 2012 Australian Latin Open Champions, they dedicated 2012 as the year they elevate the overall level of dancers' styling in the AU region, and it was the spark to Serena's love for touring and developing dancers. Her coaching continues make a huge difference with dancers from all over the world, especially in the Austral-Asian community. Separate from her shows and event bookings, Serena tours rigorously and annually in the gorgeous country of New Zealand; her commitment is to grow, develop, and challenge the dance community there. They are in the midst of their strive to reach their escalating dance goals year after year and this annual training tour has made a significant difference for hundreds of instructors and students. To date, Serena has performed and coached in over 65 cities, and 22 countries worldwide.

It was during her time competing and touring that Serena discovered that fitness and strength training enhanced her dancing tremendously, and so added these programs (such as Russian Kettlebell, core training and LaBlast® interval cardio training) to her offerings. In 2015, Serena and her team launched Deseo Studios, LLC to provide world-class dance instruction with effective fitness training in a single harmonious environment; the perfect counterparts to produce the best in dance.

Today, Deseo Studios, LLC. is based in the heart of San Diego, California. It is in an iconic location for fun, alive, dance training with a fitness backbone. From wedding dances to competitive choreographies, Serena and her staff are committed to quality, and that their clients have an exceptional experience.

From 2002 - 2007 Serena danced for two different professional dance companies in San Diego. She watched how their operations work, how they taught, and how they interacted in the community. Inspired by what she saw, Serena started Deseo in 2007, and in 2008, formally created Deseo Dance Company. It started with a few services: group classes, private lessons, performances and nightclub classes. It was a Sole Proprietor business, and Serena ran operations by herself. In 2014, some of the teaching load was outsourced. In 2016, the Deseo team expanded to include a financial advisor, multiple instructors, assistants, and a trainee. In 2017, the business was reformed to Deseo Studios, LLC with the intention of opening their first physical studio location. Today, with a professional teaching Staff, Interns, and a team of amazing assistants, Deseo lives and thrives in the heart of San Diego's South Bay.